What is the syllabus in CU Online MBA?

 Chandigarh University (CU Online) offers a flexible and industry-focused Online MBA program that prepares students with strategic management abilities, leadership skills, and business acumen. The curriculum blends interactive learning, expert-led seminars, and real-world case studies, making it an excellent alternative for anyone looking to develop their careers in the corporate sector.

The CU Online MBA program is built on flexibility, allowing working individuals to effortlessly blend their careers and education while also providing new graduates with a solid foundation in business management. It provides learners with academic understanding as well as practical industry exposure through self-paced study, live lectures, and placement support.

Chandigarh University Online MBA Admission Open Apply Now

Chandigarh University Online MBA: An Overview

The two-year online MBA at CU Online is provided in 20+ industry-focused specializations with a curriculum that trains professionals to tackle the challenges of the business world easily. The details of the program are given below:

Name of Program	Online MBA
University Name	Chandigarh University
Location	Phagwara, Punjab
Specializations	Human Resource Management (HRM)MarketingInternational Business (IB)EntrepreneurshipFinanceInformation Technology (IT)Logistics and Supply Chain Management (LSCM)Retail ManagementOperation ManagementBanking and InsuranceHospital ManagementEvent ManagementMedia ManagementTravel and Tourism ManagementAirlines & Airport ManagementDigital MarketingData Science & Artificial IntelligenceInternational RelationsFinTechGeneral ManagementBusiness AnalyticsDisaster ManagementBrand Management
Fees	2,10,668 (1,58,00 after 25% discount for early birds)
Admission Process	Online
Examination	Online proctored exam
Additional Certification	Harvard Business Publishing Education Certification
Placement	Yes

Check out Chandigarh University Online MBA  Fees, Admission Process

CU Online MBA Syllabus Structure

The online MBA at CU is divided into four semesters over two years. The first two semesters comprise the general management subject, while the last two semesters are specialisation-based. The university also offers dual specialization for students who want to gain expertise in two domains through one degree. The syllabus structure of the CU Online MBA program is as follows:

Semester I (20 Credits)	Semester II (20 Credits)
Business, Society and LawFinancial Reporting and AnalysisLeadership & Organization BehaviorManagerial EconomicsMarketing Management	People ManagementConsumer BehaviourBusiness Research MethodsFinancial ManagementOperations and Quality Management

Semester III (28 Credits)	Semester IV (20 Credits)
Strategy, Business and GlobalizationDigital MarketingDecision ScienceSpecialisation Group A/B/C/D: Elective ISpecialisation Group A/B/C/D: Elective IISpecialisation Group A/B/C/D: Elective IIISpecialisation Group A/B/C/D: Elective IV	Project ManagementValues and EthicsAcademic Research WritingSpecialisation Group A/B/C/D: Elective ISpecialisation Group A/B/C/D: Elective II

Harvard Manage Mentor Module ( 20 Credits)

Innovation & CreativityStrategy Planning & ExecutionBusiness Plan DevelopmentPerformance MeasurementDiversity, Inclusion & BelongingDecision-MakingEthics at WorkPresentation SkillsTeam ManagementDigital Intelligence

Specialization-wise Semester 3 & 4 Syllabus 

Marketing Management
Semester III	Semester IV
Marketing AnalyticsAdvertising and Brand ManagementMarketing of ServicesService Marketing and CRM	Integrated Marketing CommunicationIndustrial Marketing

Human Resource Management
Semester III	Semester IV
Human Resource AnalyticsOrganisation Change & DevelopmentCross-Cultural ManagementCompensation Management	Performance Management: Systems and strategiesMethodology of Training and Development

International Business
Semester III	Semester IV
Export Import DocumentationInternational EconomicsInternational TradeFinancing of International Trade	International Human Resource ManagementInternational Advertising and Brand Management

Entrepreneurship
Semester III	Semester IV
Entrepreneurial Strategies-ISocial EntrepreneurshipEntrepreneurial Strategies-IIFamily Business Management	Innovation and Creativity in BusinessSmall Business Management

Finance Management
Semester III	Semester IV
Banking and Financial Services ManagementProject Finance and Financial ModelingTax Planning and ManagementInternational Finance	Investment ManagementMergers and Acquisitions

Information Technology
Semester III	Semester IV
Business IntelligenceSystem Analysis and DesignManaging IT-Enabled ServicesKnowledge Management	Business Process Re-EngineeringDatabase Management

Banking & Insurance
Semester III	Semester IV
Merchant Banking & Financial ServicesLegal Aspect of BankingTreasury & Risk ManagementCorporate Insurance Management	Mutual funds and portfolio managementBanking & Insurance Management

Logistics & Supply Chain Management
Semester III	Semester IV
Logistic managementQuality management and quality techniquesLogistics and supply chain managementQuantitative techniques for management	Retail store and visual merchandisingOperations management

Hospital Management
Semester III	Semester IV
Hospital Planning & ServicesBenchmarking in Health CareE-Skills in Health CareHuman Resource Management in Health Care	Ethical & Legal Aspects of Health CareHealth Care Marketing

Event Management
Semester III	Semester IV
Event PlanningCulture and EntertainmentEvent Risk ManagementEvent Marketing Campaign	Principles of Event ManagementBudgeting and Costing of Events

Travel & Tourism Management
Semester III	Semester IV
Tourism EconomicsTourism MarketingGeography and International TourismTourism Concept and Impact	Tourism Policy, Planning and DevelopmentTravel Agency Management

Airlines & Airport Management
Semester III	Semester IV
Airline and Airport OperationsStrategic Airport Planning and MarketingAircraft Maintenance ManagementAviation Safety and Security	Aviation Legal EnvironmentAviation Resource Management

Operation Management
Semester III	Semester IV
Production Planning and ControlQuantitative Techniques & MethodsOperations Management and StrategyLogistics & Supply Chain Management	Material ManagementOperations Research

Digital Marketing
Semester III	Semester IV
Search Engine OptimizationContent MarketingSocial Media MarketingDigital Entrepreneurship	Affiliate Marketing and Google AdSensePerformance Marketing

Retail Management
Semester III	Semester IV
Retail MarketingBuying MerchandisingRetail Sales Techniques and PromotionInternational Retailing	Retail Operations ManagementRetail Management Perspective

Disaster Management
Semester III	Semester IV
Disasters, Hazards and Extreme EventsDisasters, Vulnerability and RiskPolicy, Institutions, Governance and Disaster ManagementDisasters and Development	Disaster Risk Reduction and Development PlanningIntroduction to Public Health and Mental Health in Disasters

Media Management
Semester III	Semester IV
Introduction to Mass Media, Industry & ManagementCorporate Communication and Reputation ManagementSocial Media ManagementAdvertising, PR and Event Management	Strategic Brand Management and CommunicationsDigital Advertising and PR Strategies

Fintech
Semester III	Semester IV
Data Visualisation For ManagersBlockchain ManagementMachine Learning in FintechArtificial Intelligence in Fintech	Entrepreneurship and InnovationBusiness Analytics for Managers

Data Science & Artificial Intelligence Management
Semester III	Semester IV
Machine Learning using PythonBIG Data Visualization BasicsSQL For Data ScienceExcel for Data Science	Advanced Business Analytics Using R & PythonAdvanced Excel for Data Science

General Management
Semester III	Semester IV
Corporate Strategy and PolicyCross-Cultural ManagementCorporate Social Responsibility and SustainabilityCorporate Mergers and Acquisitions	Entrepreneurship and InnovationBusiness Analytics for Managers

International Relations
Semester III	Semester IV
Global Business & TradeInternational Economics & FinanceGeopolitics & Diplomatic StrategiesInternational Marketing & Cultural Intelligence	Global Human Resource & LeadershipSustainable Development & Global CSR

Brand Management
Semester III	Semester IV
Brand Strategy & PositioningResearch for Customer InsightsLuxury & Retail Brand ManagementDigital & Social Media Branding	New Product DevelopmentInnovation in Product Branding

Business Analytics
Semester III	Semester IV
Advanced R ProgrammingDatabase ManagementBig Data Analytics and ToolsBusiness Forecasting & Time Series	Machine LearningData Warehousing & Visualization

Why Pursue an Online MBA From CU Online

Here are a few reasons to choose Chandigarh University for the online MBA program

1. Flexibility: Chandigarh University Online’s flexible learning environment is great for working professionals looking to upskill without interrupting their professions.
2. Quality Education: The program maintains high academic standards and updates its curriculum to reflect current industry trends and practices.
3. Industry Relevance: Real-world case studies, simulations, and industry projects provide learners with practical experience to address business difficulties.
4. Experienced Faculty: Our team of experienced academicians and industry professionals give ongoing supervision, guaranteeing a helpful learning environment.
5. Global Networking: Students gain essential international exposure and career progress by connecting with classmates, mentors, and business professionals from across the world. Check out the Chandigarh University(CU) Online MBA Placements & Career Opportunities

Final Thoughts

Pursuing an online MBA from Chandigarh University is beneficial for your career advancement and skill development. The program is specially designed for working professionals that help them to earn the skills that can upgrade their portfolio without pausing their career. The CU Online MBA degree is backed by UGC and AICTE nationally and follows the HBPE curriculum to give it international recognition. 

Still not able to decide what, where and which online degree to pursue. Connect with our educational counsellors and get the best option for your career advancement.