Chandigarh University (CU Online)offers a flexible and industry-focused Online MBA program that prepares students with strategic management abilities, leadership skills, and business acumen. The curriculum blends interactive learning, expert-led seminars, and real-world case studies, making it an excellent alternative for anyone looking to develop their careers in the corporate sector.
The CU Online MBA program is built on flexibility, allowing working individuals to effortlessly blend their careers and education while also providing new graduates with a solid foundation in business management. It provides learners with academic understanding as well as practical industry exposure through self-paced study, live lectures, and placement support.
The online MBA at CU is divided into four semesters over two years. The first two semesters comprise the general management subject, while the last two semesters are specialisation-based. The university also offers dual specialization for students who want to gain expertise in two domains through one degree. The syllabus structure of the CU Online MBA program is as follows:
Semester I (20 Credits)
Semester II (20 Credits)
Business, Society and LawFinancial Reporting and AnalysisLeadership & Organization BehaviorManagerial EconomicsMarketing Management
People ManagementConsumer BehaviourBusiness Research MethodsFinancial ManagementOperations and Quality Management
Semester III (28 Credits)
Semester IV (20 Credits)
Strategy, Business and GlobalizationDigital MarketingDecision ScienceSpecialisation Group A/B/C/D: Elective ISpecialisation Group A/B/C/D: Elective IISpecialisation Group A/B/C/D: Elective IIISpecialisation Group A/B/C/D: Elective IV
Project ManagementValues and EthicsAcademic Research WritingSpecialisation Group A/B/C/D: Elective ISpecialisation Group A/B/C/D: Elective II
Harvard Manage Mentor Module ( 20 Credits)
Innovation & CreativityStrategy Planning & ExecutionBusiness Plan DevelopmentPerformance MeasurementDiversity, Inclusion & BelongingDecision-MakingEthics at WorkPresentation SkillsTeam ManagementDigital Intelligence
Specialization-wise Semester 3 & 4 Syllabus
Marketing Management
Semester III
Semester IV
Marketing AnalyticsAdvertising and Brand ManagementMarketing of ServicesService Marketing and CRM
Disasters, Hazards and Extreme EventsDisasters, Vulnerability and RiskPolicy, Institutions, Governance and Disaster ManagementDisasters and Development
Disaster Risk Reduction and Development PlanningIntroduction to Public Health and Mental Health in Disasters
Media Management
Semester III
Semester IV
Introduction to Mass Media, Industry & ManagementCorporate Communication and Reputation ManagementSocial Media ManagementAdvertising, PR and Event Management
Strategic Brand Management and CommunicationsDigital Advertising and PR Strategies
Fintech
Semester III
Semester IV
Data Visualisation For ManagersBlockchain ManagementMachine Learning in FintechArtificial Intelligence in Fintech
Entrepreneurship and InnovationBusiness Analytics for Managers
Data Science & Artificial Intelligence Management
Semester III
Semester IV
Machine Learning using PythonBIG Data Visualization BasicsSQL For Data ScienceExcel for Data Science
Advanced Business Analytics Using R & PythonAdvanced Excel for Data Science
General Management
Semester III
Semester IV
Corporate Strategy and PolicyCross-Cultural ManagementCorporate Social Responsibility and SustainabilityCorporate Mergers and Acquisitions
Entrepreneurship and InnovationBusiness Analytics for Managers
International Relations
Semester III
Semester IV
Global Business & TradeInternational Economics & FinanceGeopolitics & Diplomatic StrategiesInternational Marketing & Cultural Intelligence
Global Human Resource & LeadershipSustainable Development & Global CSR
Brand Management
Semester III
Semester IV
Brand Strategy & PositioningResearch for Customer InsightsLuxury & Retail Brand ManagementDigital & Social Media Branding
New Product DevelopmentInnovation in Product Branding
Business Analytics
Semester III
Semester IV
Advanced R ProgrammingDatabase ManagementBig Data Analytics and ToolsBusiness Forecasting & Time Series
Machine LearningData Warehousing & Visualization
Why Pursue an Online MBA From CU Online
Here are a few reasons to choose Chandigarh University for the online MBA program
Flexibility: Chandigarh University Online’s flexible learning environment is great for working professionals looking to upskill without interrupting their professions.
Quality Education: The program maintains high academic standards and updates its curriculum to reflect current industry trends and practices.
Industry Relevance: Real-world case studies, simulations, and industry projects provide learners with practical experience to address business difficulties.
Experienced Faculty: Our team of experienced academicians and industry professionals give ongoing supervision, guaranteeing a helpful learning environment.
Pursuing an online MBA from Chandigarh University is beneficial for your career advancement and skill development. The program is specially designed for working professionals that help them to earn the skills that can upgrade their portfolio without pausing their career. The CU Online MBA degree is backed by UGC and AICTE nationally and follows the HBPE curriculum to give it international recognition.
Still not able to decide what, where and which online degree to pursue. Connect with our educational counsellors and get the best option for your career advancement.
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